CORE VALUES

1. The first value - Kindness

At Brandco, kindness is demonstrated in the relationship between the company and its customers, kindness in the relationship between the company's officers and employees, and kindness in a working environment full of positive energy, bringing excitement and motivation to everyone to contribute.

2. Second value - Teamwork Spirit

Cooperation, friendly communication together to build a strong collective on the basis of mutual respect. Thereby, each person will be assigned work that is appropriate to their expertise or strengths, combining with others to create the best results and for common goal of the Company.

3 & 4. The third & fourth value - Trust and Honesty

Trust is one of the most important elements in Brandco's organizational culture and. Honesty and transparency in behavior, communication, and work are important keys to building trust. To build trust, we must be honest and transparent in behavior, communication, as well as in the performance of assigned tasks. Honesty does not only come from each employee but also from the whole company. also reflected in the transparent governance model, as well as the public disclosure of the company's policies and regulations so that everyone can understand, implement and comply with them.

5. The fifth value - Continuous Improvement

At Brandco, individuals who have useful contributions to the improvement and development of Brandco are always welcomed and will be worthy rewards for employees who have initiatives and make positive contributions to the development of Brandco.

6. The sixth value – Professionalism

At Brandco, Professionalism is demonstrated in standardized working processes, improved company regulations and policies to improve the quality of services provided to customers. The company also makes constant efforts to improve the professional qualifications of each employee to create a high-quality team of human resources.